Alex has a strong commitment to quality products that keep creativity in mind. Their toys are designed to foster imagination, new skills and new ideas. Parents and children will find their products to exceed expectations as they have been known to do since they established in 1986. And they aren't the only one's who have noticed Alex's high standards! Alex toys have received over 250 awards from toy review organizations and leading consumer magazines. So if you are looking for some creative fun including many arts and craft projects, take a look at our selection from Alex toys.

Theatres Play Centers

Mats & Tents Creative Play

Art Desks, Easels & Supplies

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Free Shipping on all orders, all the time. This isn't a limited time special, you will always get free shipping at Simply Baby Furniture!

We want you to be 100% satisfied with your order. If you are unhappy with your purchase for any reason, return it within 30 days for an exchange or full refund. Please note, certain items are not returnable and will be clearly stated on the listing.

See our Returns Policy for full details.

Our customer service team is always ready to help with any questions or concerns you might have. We love helping you get what you need, when you need it, so you can create a wonderful home for your family.

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Save money on sales tax in 49 states! We do not charge sales tax on any orders, except those within California.

Our beliefs and values as a Family Friendly Business:

• Company culture and climate that reflects family centered beliefs
• Benefits and programs that promote work/life balance and employee quality of life
• Respectful workplace relationships in regards to work-family responsibilities
• Workplace practices and systems that keep beneficial outcomes for employees in the forefront